A homepage strategy that turns otseven.com into the why to watch — storylines, stakes, and reasons to tune in, shipping before June 11.
June 11–14, 2026 · Los Angeles · YouTube + NBC Sports
We produce some of the most engaging sports content on social media — 1.9M TikTok followers, 762K on Instagram, highlights going viral daily. But none of that energy lives on the website. There's no storyline, no stakes, no "you have to see this." Fans visit once for info and leave.
Teams, scores, and event listings are available.
No social clips, no daily-updating content on the homepage.
SZN5 top performers limited to ~5. No coach spotlight at all.
No predictions, no voting, no interactive elements.
The content already exists — star NFL coaches, viral highlights, real-time stats. We surface it as storylines, stakes, and FOMO. The homepage becomes the place that makes you want to tune in and stay tuned in.
Our audience isn't team-loyal diehards — they're football fans who love watching elite young talent. Give them a reason and they'll watch.
North star: Why to Watch. Every feature builds toward viewership. 3.5 weeks to ship before the first game.
The Opportunity: Create urgency — give fans a reason to mark their calendar and tune in.
Two-step experience: fans land on any page and get a full countdown popup with schedule and CTAs. Once dismissed, a compact sticky bar stays pinned below the nav — always visible, always building anticipation.
The Opportunity: Surface the stars — show fans the talent they need to watch.
The existing card shows ~5 players. We expand it to showcase every weekly top performer across the full Season 5 — organized week by week, browsable within the same card footprint. During finals, a "Finals" tab surfaces daily standouts.
The Opportunity: NFL coaches are the hook — casual fans recognize these names.
NFL legends coaching the next generation is one of OT7's most unique selling points — and it's completely absent from the homepage. A dedicated section that answers the question casual fans are already asking: "Wait, Cam Newton coaches a team?"
The Opportunity: Bring the viral energy from social onto the homepage — make it feel alive.
YouTube Shorts and long-form embeds already work. We add the primary short-form platform — either TikTok (1.9M followers) or IG Reels (762K) — as a curated content stream on the homepage. One platform, to avoid duplicate content.
The Opportunity: Give fans skin in the game — investment drives viewership.
This isn't a popularity vote — it's "who do you think wins?" Fans make picks, see how the crowd is leaning, and come back during finals to see if they were right. Drives repeat visits and creates shareable moments.
The Opportunity: Give fans a reason to come back tomorrow — storylines build viewership.
"What You Missed & What's Next" — an auto-generated, tweet-style recap built from real game results and stats API data. Quick, punchy, and publishable. A producer reviews and approves before it goes live each night.
The Opportunity: Validate the pipeline to the pros — OT7 alumni are the ultimate proof point.
"Where are they now?" — A weekly module showing which OT7 alumni are playing this week in NCAA or the NFL. Validates the OT7 pipeline and gives casual fans a reason to follow the next generation.
Product management, design direction, interaction layer (Claude Code), homepage UI components
Backend, frontend QA & approval, stats API, predictions backend, code review, deployment
Content strategy, coach bios & photos, social curation, recap review & approval, finals calendar
These are the open questions and dependencies. Resolving them this week keeps us on track.
Confirm available endpoints, authentication, and data freshness with Lo.
Need editorial content for the spotlight section — name, NFL career, team, founding year.
TikTok or IG Reels as primary short-form embed source? Content team to decide.
Simple vote storage and aggregation. Lo to scope — could be lightweight.
AI generates recaps from game data. How does Max review before publish?
Adam to set design direction — evolve current OT7 brand or refresh for finals.
Let's make finals weekend a moment.